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When I started working in real estate development, there was a very simple mental map:   residential – office – retail. Full stop. Everything else – hotels, healthcare, student housing, senior living – sat in the box called   “alternatives” : interesting, but too operational, too complex, too niche. Sitting on the   Operational Real Estate   panel at   PEI ’s Women in Private Markets Summit 2025   in London, I realised how completely that mental map has changed. Operational r

In real estate development, we measure everything: timelines, budgets, safety, sales velocity. Yet some of the most carefully tracked...

Thank you to the network for curating an exceptional gathering of minds across real estate, hospitality, technology, human capital, logistics, and development. It was not just a networking event—it was a mirror held up to the Kingdom's evolving investment and operational landscape. I was honored to be part of it. Special thanks to the amazing ⭐ Tatiana Skaf and Nader Mahmoud for the invitation to the Network and to Zahi-Victor Hallit and Mohamad Rabih Itani for our livel

Insights for the WMFO Business Lunch in Monaco As Saudi Arabia accelerates its Vision 2030 transformation, international interest in its...

At the Visionary Leadership panel | The Hospitality Leadership and F&B Forum | The Hotel Show Dubai 2025 , I had the pleasure of...

Click here to subscribe to this newsletter in LinkedIN In every meaningful project—whether a real estate development, a complex advisory...

After years of working at the intersection of # design , # development , and # entrepreneurship , I’m proud to share the next chapter of...

Few days ago , I had the pleasure of attending a beautifully curated event at the French Embassy in Riyadh, organized by L’École School...

Saudi Arabia's hospitality industry is undergoing a significant transformation, driven by the ambitious Vision 2030 plan. This vision is...

As Saudi Arabia embarks on its ambitious Vision 2030 journey, the role of local culture in shaping the future of hospitality has become...

Saudi Arabia is undergoing a transformative period in its history, driven by the ambitious Vision 2030 plan. Central to this...

Introduction Saudi Arabia's ambitious Giga projects are reshaping the landscape of urban development and community growth. These...

Insights from Cityscape WIRE (Woman in Real Estate) Conference on the Future of Smart Cities (part 1) In the rapidly evolving landscape...

The future of interior design is evolving rapidly, driven by the dynamic demands of Generation Z (Gen Z). This generation, born between...

Design has always been more than just aesthetics; it's a powerful tool that can transcend boundaries and foster connections between...

Have you ever wondered how interior design impacts the user experience in smart cities? I had the privilege of attending a panel...

Key points: Discover the transformative power of ethical design for your interior design business. Recently, Brandie Jarnow and Archi Net...

As an interior design professional, I strongly believe that interior design is more than just aesthetics; it is an essential element that...

Key Insights for Successful Project Execution #ProjectManagement #ProjectDeliveryManagement #ProjectExecution #ProjectPlanning...