ADVISORY SERVICES

Where development meets clarity.

Most projects don't fail in execution. They fail because the wrong questions were asked at the start. I work with developers and investors to ask the right ones — on feasibility, deal structure, and investment readiness for income-generating real estate in Saudi Arabia.

Deal Structuring & Transaction Support

Income-generating assets require a different kind of readiness before a transaction can close. I advise on phasing strategy, operator alignment, exit positioning, and the investment narrative that helps developers and landowners present their assets clearly to institutional capital and family offices.

Having sat on the owner's side and the advisor's side, I understand what each party needs to understand, and what needs to be in place before the right conversations happen.

Destination Creation & Activation Strategy

Most assets underperform not because they were badly built — but because they were never properly positioned. The right destination strategy is what separates an asset that generates its promised revenue from one that simply exists.

It means to define what makes an asset distinct and demand-worthy — the positioning, programme, and activation plan that lets it perform from day one and exit-ready from the outset.

This includes advising on destination concept and positioning, tenant and operator mix, programme design, and the activation strategy that brings the right people to the right asset at the right moment.

Current mandate: Wahat Al Oyun, Medina — 350,000 sqm of raw land within the Haram area, being positioned as a holistic tourism destination within one of the Kingdom's most sacred and visited cities.

Market Entry & Saudi Localization

For international developers, operators, and investors approaching the Saudi market, local understanding is the difference between a well-timed decision and a costly misalignment.

I help global players build that understanding, the regulatory environment, the cultural expectations, the stakeholder dynamics, and the strategic positioning that makes the Saudi market accessible on the right terms.

As Board Advisor for International Partnerships at ImpactMENA, I also offer direct access to the conversations and connections that matter. The ImpactMENA Riyadh Summit — 24-25 November 2026 — brings together decision-makers across three tracks directly relevant to international market entry:

Real Assets: real estate, construction, industry, and logistics
Experience Economy: tourism, hospitality, culture, education, sport, and entertainment
Capital & Digital Infrastructure: capital markets, finance, AI, and digital infrastructure

For international players looking to enter the Saudi market with the right introductions, the right positioning, and the right room, this is where that conversation begins.

Schedule a discovery call